var novarese = { src: 'assets/templates/jt-talo/sifr/novarese.swf' };

sIFR.activate(novarese);

sIFR.replace(novarese, {
  selector: 'h1#pagetitle',
  css: [
      '.sIFR-root { background-color: #ffffff; color: #e60010; font-weight: bold; font-style:italic; }'
  ]
  ,wmode: 'transparent' 
  ,fitExactly: true
  }
);